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LG's first transparent television arrives in Italy: a 50,000 euro luxury

2026-07-19

LG's first transparent television arrives in Italy: a 50,000 euro luxury

The technology giant LG has officially announced the arrival of its new flagship television, the Signature OLED T, on the Italian market. It is an innovative device that stands out for a one-of-a-kind feature: a completely transparent screen.

This 77-inch television uses OLED technology to offer 4K resolution, ensuring sharp images and brilliant colors. The product's unique feature is its ability to become invisible when turned off, allowing you to see through the screen and integrate perfectly with home decor.

In addition to its futuristic design, the device is equipped with advanced wireless technology for content transmission, eliminating the need for visible cables. This solution aims to offer a clean and modern visual experience, designed for the most exclusive home environments.

The product is aimed at a very high-end market segment. The list price is in fact set at 49,999 euros, and the television will be available exclusively by order. With this launch, LG confirms its commitment to technological innovation applied to the luxury consumer electronics sector.

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