Roc aims to grow in Italy: the goal is 15 million euros by 2027
The beauty sector in Italy is preparing for a new phase of growth. The investment fund Bridgepoint has announced major projects for Roc, the famous brand specializing in skincare products. The main objective is to increase the brand's presence in the Italian market over the coming years, aiming for very ambitious economic results.
According to recent statements made to Milano Finanza, the company wants to exceed 15 million euros in turnover in Italy by 2027. This expansion plan demonstrates the strategic importance of the Italian market for beauty and wellness products. The group intends to invest significant resources to strengthen Roc's position as a leader in the dermocosmetics sector.
In addition to the increase in revenue, the strategy involves significant growth in the distribution network. The company aims to reach approximately 2,400 points of sale, including pharmacies and specialized stores, throughout the country. This widespread distribution will allow Italian consumers to find products more easily, improving the brand's visibility in both large cities and smaller centers.
This initiative comes at a positive time for the cosmetics market in Italy, which continues to show signs of strength despite global economic challenges. With this new strategy, Roc seeks to consolidate the trust of Italian customers by offering innovative products and increasing its competitiveness against other major international brands in the sector.