Physical artificial intelligence: the new technological frontier for Europe
Artificial intelligence is undergoing a phase of profound transformation, moving from simple software to systems capable of interacting directly with the real world. During the 'Wave 2026' event, the CEO of Siemens Italia, Geltrude Masoero, emphasized that the true revolution for the European future will not only be digital, but 'physical'.
So-called 'Physical AI' represents the natural evolution of generative artificial intelligence. Unlike programs that create text or images, this technology allows industrial machinery, robots, and production systems to understand their surrounding environment and act autonomously. This change is fundamental for improving factory efficiency and worker safety.
For Italy, a country with a strong manufacturing tradition, this innovation offers strategic opportunities. The integration of advanced sensors and machine learning algorithms into production processes can make Italian companies more competitive in international markets, fostering greater sustainability and a reduction in energy waste.
Despite the great prospects, the challenge remains that of training. To fully adopt Physical AI, it will be necessary to invest in new technical skills and prepare the workforce to manage increasingly complex systems. Collaboration between universities, institutions, and large technology companies will therefore be the decisive step in guiding this digital and economic transition in the coming years.