New alliance between Rome and New York to protect Made in Italy
The Italian government and New York authorities have signed an important agreement to combat the spread of counterfeit food products. The main goal of the agreement is to protect the authenticity of Made in Italy, a fundamental sector for the national economy that often suffers from unfair competition from products that imitate the names and images of Italian excellence.
The collaboration provides for increased surveillance in the markets and supermarkets of the American metropolis. Local authorities will work closely with Italian experts to identify products that improperly use protected trademarks and geographical designations, such as Parmigiano Reggiano or Balsamic Vinegar of Modena.
In addition to inspections, the agreement aims to promote an awareness campaign aimed at US consumers. The intent is to educate the American public to recognize original products, explaining the importance of quality, tradition, and protected designation of origin certifications that distinguish Italian excellence from imitations.
This initiative represents a decisive step in protecting Italian producers who export to the United States. The American market, in fact, is one of the most important for Italian agri-food exports, but it is also one of the places where the phenomenon of 'Italian Sounding'—that is, the use of names that evoke Italy to sell non-original products—is most widespread.
The project, which involves institutions and industry operators, aims to create a model of international cooperation that can be replicated in other cities. Thanks to this joint commitment, Italy hopes to strengthen its commercial position and guarantee foreign consumers the possibility of purchasing authentic, high-quality products.