OpenAI brings advertising to Italy: launching with Despar Nord
Published
The company OpenAI, which develops the ChatGPT chatbot, is bringing its advertising platform to Italy. The project was announced with the support of the agency YOUTHQUAKE, which works with some of its main clients in our country. The first Italian partner involved is Despar Nord, one of the most important supermarket chains in Northern Italy.
The new feature allows companies to place advertisements within the responses generated by artificial intelligence. For now, the information available is limited, and not all details about costs and the timing of the full launch have been provided. Industry experts observe that this move could change the way Italian companies communicate with consumers online.
The arrival of advertising on ChatGPT is an important step for the Italian digital market, where companies are looking for new channels to reach their audiences. Until now, the major artificial intelligence platforms had based their revenues mainly on subscriptions and paid services.
In conclusion, the initiative with Despar Nord shows how advertising within artificial intelligence is entering the Italian market. In the coming months, it will be possible to understand which other brands will take part and how users will react to these new ads.
Sources: Media Key
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