Calbee Introduces "Black and White Packaging" Due to Impact of Middle East Situation
Calbee, a major Japanese snack manufacturer, has changed the packaging of some of its products to a two-color black and white design. This unusual initiative was taken because the unstable situation in the Middle East has affected the supply of ink used for printing.
Typically, snack packaging uses many colors and is designed to catch the consumer's eye. However, due to global logistics disruptions and shortages of raw materials, it has become difficult to consistently obtain specific colors of ink. Calbee decided to minimize the types of ink used in order to avoid stopping product production.
The Japanese government views this situation with importance. The Ministry of Economy, Trade and Industry (METI) has decided to conduct interviews with Calbee and its related companies. The government plans to investigate in detail to what extent this problem is spreading to other food manufacturers and the industry as a whole.
Regarding the new black and white design, consumers have expressed opinions such as "it's simple and cool," while others have voiced surprise, saying, "I didn't realize it was the usual product." For the company, it faces the difficult challenge of managing costs and risks while maintaining design quality.
This news demonstrates that the situation in distant regions can directly affect the food in our daily lives. As there is a possibility that similar movements may spread to other manufacturers in the future, changes in packaging may become a mirror reflecting the state of society.