One of the Largest Japanese Food Trade Fairs in ASEAN to be Held, with Pet Food in the Spotlight This Year
Published
One of the largest trade fairs for Japanese food and beverages in the Association of Southeast Asian Nations (ASEAN) region will be held again this year. Marking its 14th anniversary, this event is attracting attention from many companies as a vital opportunity to promote Japanese food culture abroad.
For the first time, this year's trade fair will feature an exhibition area dedicated specifically to "pet food." In recent years, a culture of treating pets as family members has been spreading across ASEAN countries, leading to a rapidly growing demand for high-quality Japanese pet food and related products.
At the venue, Japanese manufacturers will introduce the latest pet care products and health-conscious meals for pets. Through this, Japanese companies are expected to appeal directly to local buyers and consumers, thereby expanding new business opportunities.
By focusing not only on Japanese food but also on the new sector of the pet-related market, this trade fair has become an even more multifaceted platform for exchange. For Japanese companies, this will serve as an important step toward expanding their market share in the continuously growing ASEAN region.
Sources: 共同通信PRワイヤー
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