Popular Korean skincare brand 'celimax' to launch full-scale expansion in Japan
It has been announced that the popular Korean skincare brand 'celimax' will begin selling its products in retail stores across Japan. While the brand has primarily operated online until now, customers will soon be able to purchase its products easily in physical stores.
The products being introduced are from the brand's signature 'Real Noni' series. This series was developed for those struggling with skin concerns caused by dryness. Formulated with ingredients extracted from the noni plant, it is expected to provide moisture to the skin and lead to a healthy, soft complexion.
Sales will begin on Monday, October 12, 2026, with products being rolled out sequentially in stores nationwide. The lineup features items that are easy to incorporate into a daily skincare routine, making it a highly anticipated collection for those looking to improve their skin condition.
In recent years, the popularity of Korean cosmetics has been soaring in Japan. With this expansion, Japanese consumers will be able to pick up and test the products in person, making it easier to choose the skincare that best suits their individual needs.
Expectations are high for these products as a new option for those who feel their skin is prone to fluctuations during seasonal changes. If you are interested, be sure to check them out at a store near you.