Breaking Through the Barrier of High-Priced Products Through Experience: DENBA JAPAN Opens Experience-Based Stores in the Kanto Region
Published
DENBA JAPAN operates experience-based stores called "DENBA Lounges" in the Kanto region. It is said that for high-priced products, it is difficult to increase the number of buyers through catalogs and explanations alone. The company chose a sales approach that conveys the value of its products by letting customers actually experience them.
One of the products that can be experienced at the lounges is "DENBA Health," a full-body health support device. The device applies electrical potential technology and is said to act on an area within a radius of 1 to 1.5 meters around a connected mat. Visitors can check the features of the device with their own bodies, for example by stepping onto the mat in the store.
In this kind of face-to-face sales, staff directly explain how the product works and how to use it. Because customers can decide after not only listening to explanations but also actually experiencing the product, their understanding of the product tends to deepen. On the other hand, the effects of health devices are felt differently by different people, so careful judgment is necessary when deciding whether to purchase.
In the sale of high-priced health devices, whether consumers can purchase with confidence has become a major challenge. Attention is focused on which regions DENBA JAPAN will expand its experience-based stores into in the future, and how.
Sources: online.bci.co.jp
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