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First-ever Japan Pavilion to appear at CES, one of the world's largest technology trade shows

2026-08-27

First-ever Japan Pavilion to appear at CES, one of the world's largest technology trade shows

The first-ever Japan Pavilion, "JAPAN TECH," will be established at CES, one of the world's largest technology trade shows held annually in Las Vegas, USA. This event has a history spanning nearly 60 years and is known as a venue where companies from around the globe unveil their latest technologies.

At this Japan Pavilion, special talk sessions will be held to showcase Japan's technological prowess to the world. This will be a valuable opportunity for Japanese companies to directly introduce their innovative ideas and products to participants from all over the globe.

The establishment of "JAPAN TECH" is expected to be a major step for Japanese startups and small to medium-sized enterprises to expand into overseas markets. The world is watching to see what kind of presence Japanese companies will demonstrate in cutting-edge fields such as digital technology and AI.

Through this initiative, it is hoped that Japanese technology will receive even greater recognition in the global market. Attention is focused on future developments and what new value Japanese companies will propose on the grand stage of CES.

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