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New experiential spot "SAMPLE HOUSE" to open in Shibuya on October 1st

2026-10-03

New experiential spot "SAMPLE HOUSE" to open in Shibuya on October 1st

The online shopping site "Qoo10" will open a new experiential facility called "SAMPLE HOUSE" in Shibuya, Tokyo, on October 1st. This facility is attracting attention as a place that proposes a new form of online shopping.

The concept of "SAMPLE HOUSE" is based on three steps: "Find, Try, and Share." Visitors can pick up and test popular cosmetics and beauty products from the site in person. A major feature is the ability to directly confirm the texture and scent of products, which cannot be determined through online shopping alone.

The store will feature products that are buzzing on social media as well as the latest trending items. Visitors can purchase products on the spot using a smartphone app or share information about them on social media. It is a space designed not just for shopping, but for enjoying encounters with new products.

Taking advantage of its location in Shibuya, the facility expects to attract many young people and those who are sensitive to trends. Through this facility, Qoo10 aims to expand a new shopping experience that fuses online and offline elements.

If you are interested in the latest beauty and trends, why not pay a visit? You might just make a new discovery.

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