New collection featuring Yamanashi apples and realistic scents to be released in October
A new fragrance product line, the "Apple Collection," created in collaboration with apple farmers in Yamanashi Prefecture, is set to be released on October 2, 2026. This collection is characterized by its ability to replicate a natural, realistic scent, reminiscent of eating a fresh apple, skin and all.
This project is garnering attention not only for the enjoyment of its scents but also as a "sustainable" initiative aimed at fostering a sustainable society. By working directly with farmers in Yamanashi Prefecture, the project has maximized the appeal of local fruit while ensuring environmentally conscious manufacturing.
There will be a total of 20 items available for purchase. The wide lineup, ranging from products suitable for daily use to those perfect for special gifts, ensures that many consumers will be able to find something that suits their personal preferences.
This collection fuses the high quality of Japanese fruit with the scent reproducibility made possible by new technology. The apple fragrance, perfect for the autumn season, is sure to provide a relaxing experience for many people.