Tourism in Ishikawa Prefecture's Noto Peninsula Gains Attention: The Allure of Scenic Drives and Fresh Seafood
The Noto Peninsula in Ishikawa Prefecture is once again drawing significant attention as a tourist destination. With its convenient accessibility—approximately a 70-minute drive from Kanazawa City—it is attracting many visitors from both Japan and abroad. In particular, the unique driving courses that can only be experienced in this region and the fresh local food are capturing the hearts of travelers.
One of the major attractions of the Noto Peninsula is driving along the coast. The "Chirihama Nagisa Driveway," the only place in Japan where ordinary cars can drive directly on the sandy beach, is beloved by many drivers. The experience of driving while feeling the vast blue sea right beside you offers a sense of freedom that cannot be found elsewhere.
Additionally, Noto is known as a "treasure trove of food." "Kaisen Hamayaki" (seafood grilled on the beach), where visitors enjoy freshly caught local seafood, is extremely popular among tourists. The style of grilling shrimp, crabs, and shellfish on the spot allows visitors to directly experience the blessings of Noto's rich nature and is highly appreciated by those who visit.
Recently, the number of tourists from overseas, as well as from within Japan, has been increasing. Many posts introducing the charms of Noto can be seen on social media and video-sharing sites. For example, travelers from Asian regions such as Taiwan are being featured enjoying Noto's peaceful scenery and delicious cuisine, and its recognition as an international tourist destination is growing.
The Noto Peninsula was affected by earthquakes in the past, but many areas are now ready to warmly welcome tourists. Enjoying the beautiful scenery and delicious meals also leads to supporting the region's recovery. In the coming season, a trip to Noto will become even more attractive.