Bread that supports "immune care" arrives: A joint development by Pasco and Kirin
Shikishima Baking Co., Ltd. (Pasco) has announced the launch of a new bread product, "Immune Care Roll," developed in collaboration with Kirin Holdings. A key feature of this product is that it contains "Plasma Lactococcus," an ingredient uniquely researched by Kirin.
Plasma Lactococcus is a material reported to help maintain the immune functions of healthy individuals. While it has been used in many products such as beverages and supplements, this marks the first time in Japan that it has been incorporated into bread.
This bread was created for people who want to manage their health easily through their daily meals. With a focus on taste and texture, it comes in the form of a dinner roll that is easy to eat as part of a regular breakfast or lunch.
In recent years, as health consciousness has risen, the market for such "Foods with Function Claims" has been expanding. Food manufacturers are putting effort into developing new products that balance both flavor and health.
"Immune Care Roll" is scheduled to be sold sequentially at supermarkets and retail stores nationwide. As a new habit that allows people to take care of their immunity simply by eating bread during their busy daily lives, it is likely to attract the attention of many consumers.