Japan's Foods with Function Claims Market: Product Count Declines While Market Size Expands
According to the latest industry report, the market for "Foods with Function Claims (FFC)" in Japan is undergoing changes in fiscal year 2025. While the number of products sold in pharmacies and supermarkets has decreased, the overall market size has expanded by 4% compared to the previous fiscal year.
This shift in the market is believed to be driven by rising health consciousness among consumers. It is analyzed that while the number of products has declined, consumers are prioritizing efficacy and reliability when selecting specific products, which has led to the expansion of the market size.
Foods with Function Claims are products that allow businesses to label health benefits based on scientific evidence under their own responsibility. In recent years, major companies such as Kirin Holdings have been actively investing in this sector, including through the acquisition of related companies. Businesses are focusing their efforts on developing more competitive products.
Moving forward, consumer needs for maintaining health are expected to continue growing. As quality and scientific evidence become more important than ever—beyond just the number of products—the Japanese market for Foods with Function Claims is aiming for further growth.