Large-Capacity, Low-Price Coffee Chains from South Korea Expand into Tokyo
Published
In August 2026, popular coffee chains from South Korea opened one after another in the Shimbashi area of Tokyo. These shops are characterized by their "large capacity" and "low prices," and are attracting attention as a new cafe culture in Japan.
The coffee sizes offered are very large, with some products reaching 700ml to 1 liter. Since this is significantly more than the sizes at typical Japanese cafes, the high cost-performance is a major draw for people who work or study for long periods.
In South Korea, this style of offering large-capacity coffee at a low price has been established for several years. This business model, which has garnered support primarily among young people, has now been brought to Shimbashi, a Japanese office district.
In the Japanese cafe market, there has traditionally been a tendency to prioritize "relaxation" and "specialty flavors." However, with the entry of these Korean chains, the industry is watching with interest to see how consumer needs for "quantity" and "affordability" will change in the future.
Attention is now focused on whether this new style of coffee chain will spread to areas beyond Shimbashi, and to what extent it will be accepted by Japanese consumers.
Sources: Yahoo!ニュース
More Japan news
- Toyota, Nissan and Honda to Hold Engineer Event in Fiscal 2026 Under the Theme of “AI”
- HTC NIPPON Promotes Business Use of the Smart Glasses "VIVE Eagle" as Sponsor of Remote Guidance App Exhibition
- Defense-Related ETF "GX Defense Tech" Publishes Stock Price Information; Detailed News Not Available
- U.S. Ambassador to South Korea Marks 100 Days in Office, Stresses the Importance of Protecting Trust Between South Korea and the United States
- South Korean National Assembly Passes Special Counsel Act to Investigate "Fabricated Indictments"
- Former Professor Embroiled in Stem Cell Paper Fabrication Scandal Acquires UAE Citizenship, Loses South Korean Nationality
- Foreign Minister Motegi Holds Talks with Foreign Ministers of France, Italy and the UK, Calls for Appropriate Response on EU Exclusion of Japanese-Made EVs from Preferential Treatment
- Health Drink Market in Japan Set to Grow, Driven by Aging Population and Health Consciousness