The Influence of Popular YouTuber HIKAKIN: His Produced "Barley Tea" Becomes an Unprecedented Hit
The influence of HIKAKIN, one of Japan's most famous YouTubers, is once again drawing attention. Products produced by him have shown record-breaking sales immediately after their release, and his popularity shows no signs of slowing down.
On May 29, the data analysis company Research and Innovation announced survey results based on purchasing data. This survey analyzed information collected from "CODE," an app where consumers earn points by taking photos of their receipts.
The survey results revealed that the "Barley Tea" (Mugicha) produced by HIKAKIN is being purchased by a vast number of consumers. While barley tea is a common beverage essential to Japanese summers, it is rare for a product to become such a massive hit simply because a specific celebrity is involved.
HIKAKIN previously produced a cup noodle brand called "Misokin," which caused a social phenomenon with sold-out stock across the country. The success of this barley tea once again proves the immense strength of his brand power.
Experts analyze that consumers are prioritizing not only product quality but also the sense of trust and familiarity regarding "who is introducing it." The impact that influencers have on the market is expected to grow even larger in the future.