AI Agents Are Proliferating: Will the "Web for Humans" Change?
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An AI agent is a program that automatically carries out tasks such as shopping or making reservations on behalf of a user. Recently, consumers have increasingly been using AI agents to negotiate prices and plan trips.
However, many websites are blocking access from such AI agents. Most websites were originally built on the premise that humans would view and operate them directly. For this reason, when automated programs access them in large volumes, it may affect the operation of the site. Moreover, for companies, there is the question of how much price and inventory information to make visible to machines.
On the other hand, demand from users who want to use AI agents is expected to continue to grow. The views of consumers who seek convenience and companies who want to protect their sites are in conflict, and how to determine the way the web is used has become an issue. The question of who the web is for is once again drawing attention.
Going forward, the development of rules for humans and AI agents to use the web safely is expected to become important. Depending on how users, companies, and engineers cooperate, the way we use the internet in our daily lives may also change.
Sources: MITテクノロジーレビュー
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