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Enjoy the Scenery of Taiwan Through Scent: DAYLILY Unveils New Perfume at "Salon de Parfum 2026"

2026-09-27

Enjoy the Scenery of Taiwan Through Scent: DAYLILY Unveils New Perfume at "Salon de Parfum 2026"

DAYLILY JAPAN Inc., which operates the Taiwan-based Kampo lifestyle brand "DAYLILY," has launched a new eau de parfum called "DAYLILY PERFUME TRAVELOGUE." This product expresses the scenery and culture encountered while traveling across Taiwan through scent, much like writing a travelogue.

This new release marks the brand's first-ever perfume collection. It features two scents inspired by Taiwan's rich nature and urban atmosphere, created with the goal of allowing users to feel as though they are traveling to Taiwan in their daily lives.

This new perfume will be exhibited for the first time at "Salon de Parfum 2026," one of Japan's largest fragrance festivals. DAYLILY's new endeavor is attracting attention at this event, which gathers many perfume enthusiasts.

"Salon de Parfum 2026" is an event that brings together unique perfumes from all over the world. Through this exhibition, it is hoped that the charm of Taiwan will be conveyed to many people through scent. Those who are interested are encouraged to visit the venue and experience the fragrances for themselves.

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