11.7 Million 'Former PC Gamers' in Japan: What the Survey Revealed
viviON, Inc. conducted a survey of 10,000 men and women aged 20 to 50 across Japan regarding "former PC gamers"—individuals who used to play PC games but have since stepped away. The results of this survey revealed that there are an estimated 11.7 million former PC gamers in Japan.
The survey indicates that many people moved away from gaming due to changes in their living environments, such as work or family commitments. It appears that even those who were once avid players have naturally found fewer opportunities to play PC games as they have grown older and their free time has decreased.
On the other hand, many former PC gamers have not lost their interest in gaming. The survey also highlighted that a certain segment of this population is considering returning to gaming, driven by the evolution of the latest gaming consoles and devices.
These results suggest the potential for the Japanese gaming market to re-engage those who were once players. Attention will now turn to what kind of services and environments companies can provide to encourage these individuals to return to the world of gaming.