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UK's Nothing Appoints BTS's V as Brand Ambassador, Announces New Headphones

2026-09-29

UK's Nothing Appoints BTS's V as Brand Ambassador, Announces New Headphones

British technology company Nothing has announced the appointment of global artist V from BTS as its new global brand ambassador. This partnership marks the launch of a new advertising campaign worldwide.

Nothing is a company gaining attention for its smartphones and audio products that combine design with functionality. In this campaign, V will take on the role of conveying the appeal of the company's audio products. The appointment of V, who has a massive global fan base, has also become a major topic of conversation in Japan.

In conjunction with this announcement, Nothing has also unveiled its new flagship model, the "Headphone (1) Pro." This product features high sound quality and a sophisticated design, and is expected to serve as the new face of the brand.

Nothing plans to continue working with V to propose new experiences that fuse music and technology. Details regarding the product's release date and other information for the Japanese market are expected to be announced sequentially on the official website and other platforms.

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