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Regional Tourism in Japan Gains Global Attention: Increasing Number of Foreign Tourists Visiting Kyoto, Kanazawa, and Nagano

2026-07-11

Regional Tourism in Japan Gains Global Attention: Increasing Number of Foreign Tourists Visiting Kyoto, Kanazawa, and Nagano

In recent years, the number of foreign tourists visiting Japan has continued to grow. Many travelers are visiting not only Tokyo but also regional cities to enjoy Japan's traditional culture and nature. In recent travel trends, cities such as Kyoto, Kanazawa, and Nagano are attracting particular attention.

Kyoto is an essential destination for foreign tourists. The beautiful bamboo groves of Arashiyama and the old streets are extremely popular as places where one can experience Japanese tradition. Furthermore, in addition to traditional sites, spots where visitors can enjoy modern pop culture, such as the Pokemon Center, are also attracting many tourists.

Kanazawa City in Ishikawa Prefecture has also become a popular new destination. Kanazawa is famous for its fresh sushi and seafood, receiving high praise from travelers who want to enjoy the food culture. Additionally, the streetscapes where historical buildings remain offer a calm atmosphere different from large cities, conveying the diverse charms of Japan.

In Nagano Prefecture, historical temples such as Zenko-ji are garnering attention. An increasing number of tourists wish to learn about Japanese history and architecture amidst beautiful scenery and quiet environments. These regions are beginning to be recognized as tourist destinations that can be enjoyed throughout the year, not just for winter sports.

In this way, the unique charms of Japan's regional cities are spreading across the world via the internet. Foreign tourists visiting various regions is also a significant help to local economies. It is expected that Japan's diverse culture will continue to fascinate people from around the world in the future.

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