New program to launch at CPHI Japan 2026, one of the world's largest pharmaceutical exhibitions
CPHI Japan, an international event that brings together pharmaceutical industry professionals from around the world, has announced a new initiative for 2026. The event is known as a forum where experts from approximately 70 countries and regions gather to discuss the latest medical technologies and treatments.
The initiative announced is a new program called the "Better Stands program." The primary objective of this program is to strengthen environmental considerations at the exhibition. Specifically, it aims to reduce waste generated during the construction of exhibition booths and actively utilize reusable materials.
In recent years, the importance of environmental protection has been increasing globally, and sustainable practices are being demanded in business settings as well. Through this program, CPHI Japan hopes to promote environmentally friendly exhibition practices throughout the pharmaceutical industry.
This new program is scheduled to be fully implemented at the 2026 event. By having CPHI, with its global network, take the lead in environmental considerations, it is expected that interest in more sustainable business models will also grow within the Japanese pharmaceutical industry.