Japanese entrepreneur who started a business in an African village achieves success at one of the world's largest tech events
A Japanese startup operating primarily in French-speaking West Africa has become the first Japanese company to be selected as a finalist at "Viva Technology," one of the world's largest technology events. The company implements a unique business model in regions where electricity and internet access are not fully established.
The mechanism of this business involves traveling through villages by motorcycle or small boat to collect data used by villagers via USB flash drives. By physically collecting usage data that is automatically accumulated in the villages, the company has made it possible to deliver the latest services even in places without a digital infrastructure.
The 47-year-old entrepreneur who leads the company has grown the business by immersing himself in local life and confirming people's needs firsthand. This steady, grassroots approach was recognized, drawing significant attention at the French event, which attracts investors and companies from all over the world.
This achievement proves that Japanese startups can compete on the global stage. There are high expectations for how this business model will expand to other regions and contribute to bridging the digital divide in the future.