Suntory, Mercian and Manns Wine Launch Joint Japanese Wine Project
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Suntory, Mercian and Manns Wine, three companies, have agreed to work together to make more people aware of Japanese wine. The three companies are jointly promoting the "Japanese Wine Co-Creation Project."
As the first step of this project, an event is being held in Marunouchi, Tokyo. At the venue, exhibits introducing Japanese wine and tasting sessions are being held, and the event will continue until November 8. The three companies hope to increase opportunities for consumers to experience Japanese wine.
Japanese wine refers to wine made in Japan using grapes grown domestically. Although its popularity has been rising in Japan in recent years, it is said that there remain many aspects that are not well known compared with wines from overseas. This collaboration is one of the efforts to address these challenges.
Going forward, the three companies plan to convey the appeal of Japanese wine widely through this project. For those interested in Japanese wine, attending the event in Marunouchi will be a good opportunity to directly experience the taste and production methods of domestically made wine.
Sources: JBpress
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