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Tourism Malaysia and KLM launch joint promotional campaign

2026-07-16

Tourism Malaysia and KLM launch joint promotional campaign

The Malaysian tourism board, Tourism Malaysia, has started a new partnership with the Dutch airline KLM. The goal of this project is to increase awareness of Malaysia as a holiday destination among Dutch travelers.

Through this campaign, both parties aim to increase the visibility of the Asian country. They are focusing on promoting the diverse culture, nature, and tourist opportunities that Malaysia has to offer. The collaboration is intended to ensure that more Dutch people choose to travel to this destination.

KLM plays an important role in this initiative, as they offer direct flights between the Netherlands and Malaysia. By joining forces, Tourism Malaysia and the airline hope to make the booking process more attractive and simpler for tourists.

The campaign has now launched and will be visible across various channels in the coming period. For travelers looking for a long-haul holiday, this means that more information and inspiration regarding the possibilities in Malaysia will become available.

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