New smart glasses from Snapchat to be released in September, but not in the Netherlands
Snap, the well-known company behind the Snapchat app, has announced that its new smart glasses, called 'Specs', will officially hit the market on September 16. The glasses represent a significant step for the company into the world of augmented reality, where digital images are projected over the real world.
The sale of the new glasses will initially start only in the United States. Users in America will be able to purchase the device from that date to experience the new technology. It is Snap's latest attempt to combine hardware with their popular social media platform.
For Dutch Snapchat fans, however, there is less good news. The company has announced that the glasses will not be available in the Netherlands for the time being. No official date has been announced for a European launch, meaning Dutch consumers will have to be patient for a while longer.
The 'Specs' are seen as a competitor to other smart glasses on the market. The device is intended to allow users to easily interact with digital content without having to hold their phones. It remains to be seen when the rest of the world, including the Netherlands, will gain access to this new technological development.