Complaint against Philip Morris over misleading advertising for new tobacco product
Published
The organisation Youth Smoking Prevention has filed a complaint against the tobacco company Philip Morris. The complaint concerns the way Philip Morris is bringing a new product to the market. It involves a so-called heated tobacco product, a product in which tobacco is heated rather than burned.
According to Youth Smoking Prevention, the marketing of this product is misleading. This means that, in the organisation's view, the advertising gives a false impression of the product. The organisation works to prevent smoking among young people, and that is why it pays attention to the way tobacco products are promoted.
The message we received is brief and not complete. As a result, it is not yet clear which examples of advertising the complaint specifically mentions or which body is handling the complaint. Philip Morris has also not responded to the complaint so far in the available text.
The complaint shows that advertising for heated tobacco products remains an important issue in the Netherlands. In the coming period, it will become clear how the complaint is assessed and whether any follow-up steps will be taken.
Sources: TabakNee
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