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Tourism Malaysia and KLM launch joint promotional campaign

2026-07-19

Tourism Malaysia and KLM launch joint promotional campaign

The Malaysian tourism board, Tourism Malaysia, has entered into a new partnership with the Dutch airline KLM. The goal of this partnership is to increase awareness of Malaysia as a holiday destination among Dutch travelers.

With this campaign, both parties aim to increase the visibility of the Asian country. By joining forces, they hope to entice more tourists from the Netherlands to book a trip to Malaysia. The promotion focuses on the diverse culture and natural beauty of the country.

KLM plays a central role in this initiative, as the airline offers direct flights between Amsterdam and Malaysia. Through this collaboration, it is being made easier and more attractive for Dutch tourists to visit the country.

The campaign has now launched and will be visible to the Dutch public in the coming period. The tourism board expects that the promotion will lead to an increase in the number of Dutch visitors to Malaysia in the coming year.

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