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ChatGPT introduces advertisements in the Netherlands

2026-08-17

ChatGPT introduces advertisements in the Netherlands

Users of the popular chatbot ChatGPT in the Netherlands will start seeing advertisements from this month onwards. The company OpenAI has announced that they will be adding ads to their platform to generate revenue.

The advertisements will be visible to both users with a free account and those with a 'Go' subscription. According to OpenAI, these will be non-personalized advertisements. This means that the ads will not be based on the user's personal data or chat history.

With this move, OpenAI is following a trend seen among many large tech companies. By adding advertisements, the company aims to better cover the costs of the expensive technology behind the chatbot. It is not yet known which specific companies will display their advertisements on the platform.

For now, nothing will change for the user regarding the operation of the chatbot itself. The introduction of advertisements in the Netherlands is part of a broader rollout of OpenAI's advertising model in Europe.

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