Court rules in favor of publishers in case against HowardsHome
Published
The court of appeal has issued a ruling in a long-running legal conflict between Dutch publishers and the alert service HowardsHome. The publishers have been largely vindicated. This means that the way HowardsHome collected and shared information about subscribers may no longer continue in its current form.
HowardsHome is a company that tracks which customers are canceling their subscriptions or experiencing payment problems on behalf of publishers. The service then warns publishers about 'high-risk' customers. However, the judge ruled that the company's methods are in violation of privacy legislation and the rules for data processing on several points.
The ruling is of great importance to the publishing industry in the Netherlands. Many media companies used the services of HowardsHome to mitigate financial risks. As a result of this verdict, they must adjust their working methods and take a more critical look at how they share customer data with external parties.
The company HowardsHome must now stop certain processing activities of personal data that the judge has deemed unlawful. The publishers' lawyers speak of an important victory for the protection of consumer data. It is not yet known whether HowardsHome will appeal this ruling to the Supreme Court.
Sources: Villamedia
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