Travel and Holidays in the Netherlands: Trends and New Events
Summer has begun, and many Dutch people are considering their holiday plans. Although travel costs are rising, the desire to get away remains strong. This year, we are seeing several trends: from long-haul trips to the sun to relaxing holidays at home. Additionally, the Netherlands will soon host an important international congress on the future of tourism.
Recent data shows that the elimination of the Dutch national team from the major football tournament led to a rapid increase in the number of bookings. Many people decided to book their summer holidays immediately after the elimination. Although some Dutch people are staying home this year due to high prices, a large group is still opting for a sunny destination abroad.
There is also important news for professionals in the travel industry. On September 16 and 17, the International Women in Travel and Tourism Forum (IWTTF) will come to the Netherlands. In Utrecht, experts will spend two days discussing key topics such as inclusion, leadership, and change in the tourism sector. This is the first time the event has been organized on the European mainland.
For those who prefer to stay in the Netherlands, there are plenty of unique opportunities this summer. 'Slow travel' is becoming increasingly popular, for example in the province of Flevoland. Here, travelers can enjoy vast nature, local products, and tranquility. Experts also point to the many 'nature secrets' within the country, such as hidden islands and special gardens that feel almost Mediterranean.
In addition to the holidays themselves, there is a lot of focus on how we communicate about travel. Registrations for the 2026 Dutch Travel Media Awards are now open to journalists and video makers. At the same time, there is a debate regarding the influence of popular travel vloggers on social media. Whether one chooses a long-haul trip or a quiet weekend in the polder, the Dutch travel sector continues to be highly dynamic.