Hilversum bakery 't Bakhuys goes viral on TikTok
Published
A bakery in Hilversum has recently become best known for its videos on TikTok. It is not only the cakes and pastries that attract attention, but also the short clips of the bakers themselves. The company 't Bakhuys makes videos with dance moves and funny sketches on the social media platform, and in doing so it reaches a large number of people.
The videos of 't Bakhuys are so popular that they have been viewed millions of times. Many viewers enjoy seeing the bakers show, in a playful way, what goes on in the bakery. The clips often feature dancing staff and comedic scenes that make the work in the kitchen a little lighter. In this way, a traditional craft suddenly becomes very accessible to a young audience.
The fame of 't Bakhuys shows how important social media has become for small entrepreneurs. Thanks to a single successful video, a local bakery from Hilversum can reach a large audience, including beyond the city. For many businesses, this is a way to find new customers without large advertising budgets.
It is not yet known how the popularity of the videos will affect sales in the shop. What is clear, however, is that the bakery has received a great deal of attention with its humor, and that the TikTok videos have by now taken a permanent place in the company's story.
Sources: Head Topics
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