New Trends and Events in the Dutch Travel Industry
The travel world in the Netherlands is buzzing with activity. From major international conferences to new ways of discovering nature in one's own country: a lot is happening this summer. For both travelers and professionals in the tourism sector, there are several interesting developments to report.
An important event is the International Women in Travel and Tourism Forum (IWTTF). This forum will come to mainland Europe for the first time on September 16 and 17, with Utrecht as the host city. During these two days, topics such as inclusion, leadership, and change in the travel industry will take center stage. It is an important opportunity for professionals to share knowledge about the future of the sector.
There is also a lot of attention for travel in the media. Registration for the Dutch Travel Media Awards 2026 has now opened. Journalists, photographers, and videographers can submit their work for a chance to win an award. At the same time, there is discussion in the media about the influence of popular travel vloggers, such as the 'Dutch Travel Maniac', who reach a large audience with their videos and sometimes also spread political messages.
For those who prefer to head out in their own country, there are new trends such as 'slow travel'. In the province of Flevoland, for example, travelers can consciously slow down and enjoy peace, space, and local products. Additionally, many hidden nature areas can be found in the Netherlands, from small islands to special gardens. As a result, a holiday in one's own country is becoming increasingly attractive to many people.
Finally, there is more attention for specific target groups, such as people who go on holiday alone. There are more and more hotels in the Netherlands and Belgium that specifically cater to solo travelers. Whether you are looking for a quiet terrace in the sun or a business networking event, the Dutch travel sector offers something for everyone during this period.