Adnan Somani becomes chief technology officer at Authentic
Published
Authentic has appointed Adnan Somani as chief technology officer, or CTO. This was reported by the French fashion trade publication FashionNetwork. With this promotion, Somani takes on responsibility for the company's technological direction.
A chief technology officer is the executive who is responsible for technology within an organisation. They determine which systems and digital solutions a company uses and how these are developed. In the fashion industry, technology is becoming increasingly important, for example for online sales, the connection of stores, and the management of customer data.
The report does not describe exactly how Somani will fill in his new role. No details are given about his previous position or about any plans for new projects. For readers in the Netherlands, the news is mainly relevant as an example of how companies in the fashion sector are now investing in digital technology.
Further information about this appointment and its consequences for Authentic is still to be awaited. In the report, the company has not provided any further explanation.
Sources: FashionNetwork France
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