K-beauty conquers the Netherlands: why Korean skincare is so popular
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Korean skincare, usually called K-beauty, has become more and more popular worldwide in recent years. In the Netherlands, too, more and more people are buying products from South Korea. Many people are curious about the way Koreans care for their skin.
The hallmark of K-beauty is its layered approach. This means applying several products one after another to your skin, such as cleansers, toners, serums and creams. Each layer has its own function, for example hydrating or protecting the skin. According to supporters, this routine gives a healthier and more radiant appearance. That is why many people also see skincare as a way to improve their overall well-being.
The popularity has several causes. Social media plays a major role, because beauty influencers share their routines and recommend products. In addition, many Korean products are considered gentle on the skin, and they are often affordable. This makes K-beauty attractive to people who want to experiment without spending a lot of money.
Still, it is good to remain critical. Not every skin reacts the same way to the same products, and an extensive routine is not necessary for everyone. Dermatologists advise testing new products on a small patch of skin and asking for advice if complaints arise. Whether K-beauty will remain popular in the long term is not yet clear. What is certain, however, is that interest in the Netherlands is likely to remain high in the coming period.
Sources: DutchHealthHub
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