Skipperi New Zealand Rebrands as Subscription Boat Club
A popular boat-sharing service in New Zealand has officially changed its name. Skipperi New Zealand is now known as the Subscription Boat Club (SBC). This change follows the company becoming a fully New Zealand-owned business.
Despite the new name, the company says that customers will continue to use the same fleet of boats and the same marina locations across the country. The service allows members to access boats through a subscription model, which is often seen as a more affordable alternative to owning a private vessel.
To support this transition, the company has launched a new technology platform. This system uses artificial intelligence to help manage bookings and operations. The developers stated that the software was built specifically to meet the safety and regulatory requirements set by New Zealand Maritime authorities.
This rebranding marks a new chapter for the company as it focuses on local ownership. By updating its digital tools, the Subscription Boat Club aims to make boating more accessible and safer for its members throughout New Zealand.