Drumbeat CEO Says PR Was Never Broken, Only Too Expensive for Many
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Barney Chunn, the chief executive of Drumbeat, says that public relations (PR) was never broken. He believes it was simply out of reach for many businesses. His comments were reported by IT Brief New Zealand.
According to Chunn, Drumbeat is a platform built on artificial intelligence (AI) tools. He said these tools drastically reduce the cost of PR work. Companies that once found PR services too expensive may now be able to use them, he argued. The platform is described as AI-powered, which means it uses automated software to help with tasks that were once done by hand.
The report does not give full details about how the platform works or how much it costs. It also does not include independent data on how well it performs for customers. Readers who want to know more about Drumbeat's services may need to check the company's own information or other reports.
Chunn's comments reflect a wider interest in how AI is changing business services. Many small and medium-sized companies in New Zealand look for ways to promote their products and reach customers without large budgets. Whether tools like Drumbeat's can meet this need will depend on how businesses use them in practice.
Sources: IT Brief New Zealand
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