Skipperi New Zealand Rebrands as Subscription Boat Club
A popular boat-sharing service in New Zealand has officially changed its name. Skipperi New Zealand is now known as the Subscription Boat Club (SBC). This change follows the company becoming a fully New Zealand-owned business.
Despite the new name, customers will continue to see the same fleet of boats and use the same marinas across the country. The company aims to provide a consistent experience for its members while focusing on local ownership and management.
One of the biggest updates is the introduction of a new technology platform. The company has developed an AI-led system specifically designed to meet New Zealand Maritime requirements. This upgrade is intended to improve safety and efficiency for all members using the service.
By moving to this new platform, the Subscription Boat Club hopes to make boating more accessible for people who do not own their own vessels. The service allows members to book boats through an app, offering a flexible alternative to traditional boat ownership.
As the company transitions to its new identity, it remains focused on supporting the local marine community. Members can expect the service to continue operating as usual while the team implements these new digital tools.