New Zealand Hospice Campaign Wins International Recognition
A powerful advertising campaign created for Hospice New Zealand has received international acclaim at the 2026 London International Awards (LIA). The project, titled ‘Dying Reviews’, was awarded a Bronze trophy in the Health & Wellness category.
The campaign was developed by the creative agency McCann. It aims to change how New Zealanders think about end-of-life care by using honest, personal stories from people who have used hospice services. By sharing these experiences, the project hopes to reduce the fear often associated with dying.
The ‘Dying Reviews’ initiative focuses on the importance of comfort, dignity, and support during a person’s final days. Judges at the LIA praised the campaign for its sensitive approach to a difficult subject and its ability to connect with audiences on an emotional level.
This award highlights the high quality of creative work coming out of New Zealand’s advertising sector. It also brings global attention to the vital work that Hospice New Zealand performs for families across the country every day.
For Hospice New Zealand, the recognition is a significant achievement. The organization plans to continue using creative storytelling to encourage open conversations about death and to ensure that quality palliative care remains a priority for all New Zealanders.