Vista Group Secures Major Six-Year Partnership with Hoyts
New Zealand-based cinema technology company, Vista Group, has announced a significant new agreement with the cinema chain Hoyts. The deal will last for six years and covers all Hoyts locations across Australia and New Zealand. This partnership marks a major milestone for the Auckland-founded company as it continues to expand its influence in the global film industry.
Under the terms of the agreement, Hoyts will implement Vista Group’s latest cloud-based software solutions. This technology is designed to improve the movie-going experience by streamlining ticket sales, food and beverage operations, and loyalty programs. By moving to a cloud-based system, Hoyts aims to operate more efficiently and provide better service to its customers.
Vista Group is well-known for providing software to some of the world’s largest cinema chains. This new contract strengthens their position as a leader in cinema management technology. Industry experts suggest that the move reflects a broader trend of cinemas investing in digital tools to attract audiences back to the big screen following recent years of change in the entertainment sector.
For New Zealand movie fans, this update may lead to smoother booking processes and more personalized offers at their local Hoyts cinemas. The transition to the new software platform is expected to begin in the coming months. Both companies have expressed confidence that this long-term collaboration will support the future growth of the cinema industry in the region.