TVNZ Calls for Dedicated Local Streaming Button on Smart TVs
The chief executive of TVNZ has proposed a significant change for New Zealand television viewers. The broadcaster is calling for a dedicated button on all smart TV remotes that would take users directly to local streaming services, such as TVNZ+.
Currently, many smart TVs sold in New Zealand feature pre-programmed buttons for large international streaming platforms like Netflix, Disney+, or YouTube. TVNZ argues that these global companies have an unfair advantage because they are easily accessible with a single click, while local content is often harder to find.
The broadcaster believes that a dedicated button for local services is an “absolute” necessity to support New Zealand’s media industry. By making local content more visible, TVNZ hopes to ensure that Kiwi viewers can easily access news, documentaries, and entertainment produced within the country.
Industry experts note that this request highlights the ongoing struggle between local broadcasters and global technology giants. As more New Zealanders move away from traditional broadcast television to streaming, finding ways to keep local content relevant and easy to discover has become a priority for national media organizations.
It remains unclear how television manufacturers will respond to this proposal. For now, the discussion continues as TVNZ pushes for a change that could reshape how New Zealanders navigate their home entertainment systems.