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New Zealand shoppers warned about fake 'Kiwi-made' websites

2026-07-21

New Zealand shoppers warned about fake 'Kiwi-made' websites

New Zealand authorities are urging online shoppers to be extra careful when purchasing products online. Recent reports show that many fake websites are pretending to be based in New Zealand to trick customers into buying goods that are not actually made in the country.

These fraudulent websites often use images and branding that look like authentic local businesses. By claiming to sell 'Kiwi-made' items, these sites build trust with shoppers who want to support local manufacturers. However, many customers have reported that the products they receive are of poor quality or never arrive at all.

Experts suggest that shoppers should look for signs of a scam before entering their credit card details. Common warning signs include prices that seem too good to be true, a lack of contact information, or poor spelling and grammar on the website. Official government agencies are working to identify these sites, but they warn that new ones appear frequently.

To stay safe, consumers are encouraged to stick to well-known retailers or check for verified reviews before making a purchase. If a website does not provide a physical address or a working phone number, it is often safer to avoid it entirely. Protecting your personal and financial information is essential when shopping online.

As the number of online shopping scams continues to rise, staying informed is the best defense. By being cautious and checking the legitimacy of a store, New Zealanders can help protect themselves and their money from these digital threats.

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