Nielsen Launches CMI Journey in New Zealand
Published
Nielsen, the global measurement and data company, has launched a new product called CMI Journey in New Zealand. The news was reported by Stop Press, a New Zealand media industry publication.
The launch means that New Zealand businesses in the media and marketing sectors can now use this new tool. The product is designed to help companies understand how people move between different media and channels when they consume content and see advertising.
At the time of reporting, the available information about CMI Journey was limited. Details such as the exact features, pricing, and the groups of users who will have access to the product were not included in the original report. Readers who want more information may need to check Nielsen's official announcements or the Stop Press website for updates.
Nielsen's arrival of a new product in the local market shows continued investment in measurement tools for New Zealand's media industry. More details about how CMI Journey will work in practice are expected to be shared in the coming weeks.
Sources: stoppress.co.nz
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