Skipperi New Zealand Rebrands as Subscription Boat Club
A popular boat-sharing service in New Zealand has officially changed its name. Skipperi New Zealand is now known as the Subscription Boat Club (SBC). This change comes after the company became fully New Zealand-owned.
Despite the new name, the service remains largely the same for its members. The company will continue to operate the same fleet of boats and use the same marinas across the country. Current members can expect the same access to the water as they had before the rebrand.
The company has also introduced a new technology platform to improve the user experience. This system uses artificial intelligence to help manage bookings and operations. According to the company, this new software was built specifically to meet the safety and regulatory requirements set by Maritime New Zealand.
This transition marks a new chapter for the business as it moves to local ownership. By focusing on technology that aligns with national maritime standards, the Subscription Boat Club aims to provide a reliable and safe boating experience for all its members.