Price Is Not Everything: How Consumers Think When Choosing Home Appliances
Published
A new European study shows that many consumers look at more than the purchase price when choosing home appliances. According to the study, reliability, running costs and convenience are just as important to buyers. The survey was published by Samsung, which is a manufacturer of home appliances.
Reliability is one of the most important factors. Many want a washing machine, dishwasher or refrigerator that works for a long time without major repairs. Running costs are also important. An appliance may have a low price in the shop but use a lot of electricity or water. Over several years, this can mean significant expenses for the household. Convenience is about how easy the appliance is to use in everyday life, for example short programmes, ample space and simple settings.
For Norwegian households, these factors may be especially relevant. Electricity prices vary a great deal from year to year, and many are keen to save money and energy. When buying new home appliances, it may therefore pay to check the energy label and look at the total costs over time, not just the price at the checkout.
The study offers an insight into what European consumers think when buying home appliances. However, the source provides few details about how many people took part and how the survey was carried out. It is therefore important to read the results with this in mind.
Sources: samsung.com
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