Samsung enters into partnership with football legend Thierry Henry
Technology giant Samsung has launched a new advertising campaign called "Welcome to Foldables." To promote the latest series of foldable mobile phones, the company has entered into a partnership with former French football star Thierry Henry.
The campaign focuses on how the Galaxy Z series can adapt to different lifestyles and the many moments of everyday life. Through this collaboration, Samsung aims to showcase the technical possibilities and flexibility inherent in the new screens.
Thierry Henry is a familiar face to many football enthusiasts in Norway, and Samsung hopes his participation will make the new products more attractive to a broad audience. The commercials demonstrate how the phone can be used in various situations, both at work and during leisure time.
Samsung's focus on foldable technology has been an important part of their strategy in recent years. With this campaign, they want to convince more consumers that the technology is now mature enough to become part of the daily routine for most people.
It is not yet known whether the campaign will lead to special offers for Norwegian customers, but the products are already available in the Norwegian market. Samsung is thus continuing its global marketing efforts to strengthen its position in the competition with other smartphone manufacturers.