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Swedish photo chain doubles its profit in Norway

2026-10-08

Swedish photo chain doubles its profit in Norway

The Swedish photo chain Elite Foto has presented fresh figures showing strong growth in the Norwegian market. The company has more than doubled its profit in Norway over the past year, marking significant financial progress for the chain.

Despite the fact that many Norwegians today take photos with smartphones, the company seems to have found a niche that works well. The increase in profit is explained in part by an increased demand for physical photo products, such as enlargements, photo books, and gifts with personalized motifs.

Analysts point out that the trend of creating physical memories from digital images has remained strong. Many customers now want higher quality for their photos than what they get on a screen, which has helped the photo chain strengthen its position in competition against other players in the industry.

The company has also worked purposefully to streamline operations in its Norwegian stores. By combining physical retail outlets with a user-friendly online solution, they have managed to reach a broader customer base across the country.

The results show that there is still a market for photo services in Norway, as long as companies manage to adapt to modern consumer habits. The company's management expresses optimism for the future and plans further investment in the Norwegian market throughout the coming year.

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