Analytics company Kantar Media changes name following acquisition
The well-known analytics company Kantar Media is now changing its name. This comes after the company was sold to the investment fund H.I.G. Capital in August of this year.
The name change is part of a larger process following the change in the company's ownership. Kantar Media is a key player that provides data and analysis on media habits, which is relevant to many companies in the Norwegian market.
The company has long been a central provider of insights into how Norwegians use various media channels. There have been no reports of major changes to the services offered to customers as of yet, despite the company now having new owners and a new name.
The new name marks the beginning of a new phase for the company. H.I.G. Capital has not provided detailed information regarding which strategic changes will take place moving forward, but the name change is the first visible sign that the company is now entering a new organizational structure.