Travel company uses its own AI to grow
Published
The travel company Up Norway has developed its own AI technology. AI stands for artificial intelligence. The company uses the technology to automate a lot of heavy manual work, that is, tasks that previously had to be done by hand.
The firm wants to grow, but not in a conventional way. According to the article, Up Norway will increase its activity without having to double its staff. This means the company will be able to handle more work with relatively few new employees.
Up Norway works with Norway as a travel destination. The company thus uses AI to deliver trips and services related to Norway. The travel industry in the country is important for many tourists and for many local jobs, and therefore such changes are interesting for many people in Norway.
The story was published by Computerworld, a Norwegian website about technology and IT. The article is for subscribers, so the full text is not available to everyone. The story nevertheless shows how artificial intelligence is being put to use in Norwegian travel and tourism, and how businesses can use technology to work more efficiently.
Sources: Computerworld
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